Video & Ad Specs

Video Specs & Creative Best Practices

Everything you need to upload a great ad. File formats, video specs, resolution, and design best practices for digital screens.

Upload Requirements

Video & Ad Technical Specs

Resolution

1080 x 1920 px

Full HD, optimized for our screens

File Types

MP4, MOV, JPEG, PPTX

Video, still images and presentations

Max File Size

25 MB

Keep file sizes optimized

Aspect Ratio

9:16 (Vertical)

Portrait and landscape are both supported; the numbers above are for portrait

Design Excellence

Creative Best Practices

These guidelines will help your ad stand out and perform better on our screens.

Safe Areas & Key Information

Keep all important text and logos in the center 80% of the screen
Avoid placing text in the bottom 10% - this area is reserved for the ticker
Avoid the very top 5% as well - keep key content away from edges
Test your design on actual screens if possible

Typography & Readability

Minimum font size: 36px for body text (readable from 10+ meters away)
Headlines: 72px or larger for maximum impact
Use bold, sans-serif fonts (Helvetica, Arial, Roboto) for legibility
Contrast is critical - use dark text on light backgrounds or vice versa
Avoid thin fonts and light colors that wash out on bright screens

Color & Contrast

Use high-contrast colors for text and backgrounds
Avoid pure black backgrounds (can cause screen glare) - use dark gray (#222)
White, yellow, and orange stand out best for calls-to-action
Test colors on multiple screens - monitors and TVs render differently
Avoid overly saturated colors that can look harsh on high-brightness displays

Motion & Duration

Keep animations smooth and engaging - 3-10 second loops work best
Avoid flashing more than 3 times per second (can be harmful)
Start with your most compelling visual - you have 2 seconds to grab attention
For video: include a clear call-to-action in the final 2 seconds
Test on actual playback systems for timing accuracy

Images & Video Quality

Use high-resolution images (minimum 1920x1080 for stills)
Compress video efficiently without losing quality (use H.264 codec)
Avoid interlaced video - always use progressive scan
Check for codec compatibility: H.264/AVC is the safest bet
Product photos: shoot in good lighting and use professional quality

Content & Messaging

Your headline should tell the story in 1 second
Limit text to 3-5 lines maximum
Focus on one clear call-to-action per ad (e.g., "Visit us" or "Order now")
Use local language and cultural references when relevant
Include your contact info, location, or offer - but keep it scannable

Design Examples

Good vs. bad design on digital screens

✓ Good Design

Clear headline (72px+) in top third
Product image centered
Call-to-action in safe zone
High contrast between elements
Minimal text, maximum impact

✗ Avoid This

Small text (below 36px) - unreadable
Critical info in ticker zone (bottom 10%)
Cluttered layout with too much text
Low contrast - text blends with background
Flashing or excessive motion

Get your screen.

Tell us what you run and what you want your customers to see. We come back within one working day with a concrete offer - screen, price, install date.

Book a 30-minute call

Or write us directly:
azer@clickclickplay.com