ClickClickPlay

Video & Ad Specs

Video Specs & Creative Best Practices

Everything you need to upload a great ad. File formats, video specs, resolution, and design best practices for digital screens.

Upload Requirements

Video & Ad Technical Specs

Resolution

1080 x 1920 px

Portrait screens

Aspect Ratio

9:16

Portrait screens

Resolution

1920 x 1080 px

Landscape screens, 16:9

File Types

MP4, MOV, JPEG, PPTX

Video, still images and presentations

Max File Size

25 MB

Keep file sizes optimized

Spot length: 15 to 30 seconds, depending on the location. Formats differ by location. Your plan lists the exact format for every screen you book.

Design Excellence

Creative Best Practices

These guidelines will help your ad stand out and perform better on our screens.

Safe Areas & Key Information

  • Keep all important text and logos in the center 80% of the screen
  • Avoid the very top 5% as well - keep key content away from edges
  • Test your design on actual screens if possible

Typography & Readability

  • Minimum font size: 36px for body text (readable from 10+ meters away)
  • Headlines: 72px or larger for maximum impact
  • Use bold, sans-serif fonts (Helvetica, Arial, Roboto) for legibility
  • Contrast is critical - use dark text on light backgrounds or vice versa
  • Avoid thin fonts and light colors that wash out on bright screens

Color & Contrast

  • Use high-contrast colors for text and backgrounds
  • Avoid pure black backgrounds (can cause screen glare) - use dark gray (#222)
  • White, yellow, and orange stand out best for calls-to-action
  • Test colors on multiple screens - monitors and TVs render differently
  • Avoid overly saturated colors that can look harsh on high-brightness displays

Motion & Duration

  • Keep animations smooth and engaging - 3-10 second loops work best
  • Avoid flashing more than 3 times per second (can be harmful)
  • Start with your most compelling visual - you have 2 seconds to grab attention
  • For video: include a clear call-to-action in the final 2 seconds
  • Test on actual playback systems for timing accuracy

Images & Video Quality

  • Use high-resolution images (minimum 1920x1080 for stills)
  • Compress video efficiently without losing quality (use H.264 codec)
  • Avoid interlaced video - always use progressive scan
  • Check for codec compatibility: H.264/AVC is the safest bet
  • Product photos: shoot in good lighting and use professional quality

Content & Messaging

  • Your headline should tell the story in 1 second
  • Limit text to 3-5 lines maximum
  • Focus on one clear call-to-action per ad (e.g., "Visit us" or "Order now")
  • Use local language and cultural references when relevant
  • Include your contact info, location, or offer - but keep it scannable

Design Examples

Good vs. bad design on digital screens

✓ Good Design

  • Clear headline (72px+) in top third
  • Product image centered
  • Call-to-action in safe zone
  • High contrast between elements
  • Minimal text, maximum impact

✗ Avoid This

  • Small text (below 36px) - unreadable
  • Cluttered layout with too much text
  • Low contrast - text blends with background
  • Flashing or excessive motion

Tell us who you want to reach, or what you want to run.

We come back within one working day: the right locations and a start date, a plan for your event, or your first screen on our software.

Book a 30-minute call

Or write us directly:
hello@clickclickplay.com