Private DOOH for hotels
Turn your lobby screens into revenue - and a better guest experience.
Your guests are deciding where to eat, what to see and how to get around. We show them, paid for by the restaurants, tours and services that want to reach them. We run the screens, bring the advertisers and share the revenue with you.
Free software and support. You approve every advertiser.
The idea in three lines
- 01
Guests look at your lobby screens while they decide where to eat, where to go and how to get around.
- 02
Restaurants, tours and services pay to be part of that decision. We find them, produce the ads and run the screens.
- 03
You get a share of the ad revenue and your own offers on the same screens, with almost no work.
How it works
Four steps. Almost no work for your team.
- 1
We talk and look at the lobby
A 30-minute call, then we look at where guests wait: reception, the lifts, the breakfast area.
- 2
We set up the screens
On the screens you have, or commercial-grade screens we bring. It needs power and Wi-Fi, and takes about five minutes per screen.
- 3
We sell and run the ads
We find advertisers that suit your guests, produce their creative and schedule it. You see every advertiser first.
- 4
You get paid
Your share arrives every month, with a report of everything that played.
- Nothing to buy. The app runs on the screens you already have, or we bring commercial-grade screens.
- Usually no extra box. The app runs on Android TV, Google TV and Fire TV screens. Older screens get a small player from us.
- We operate and monitor it remotely. No staff needed on your side.
- It keeps playing if the internet drops. Content is stored on the screen and syncs itself when the connection returns.
- Your content stays yours. Post your own offers from your phone in 60 seconds.
- You decide who appears. Every advertiser can be vetoed.
- Every ad is logged. Proof of play, to the second.
The deal
What you get. What you do.
You get
- Free software and support on every screen
- A share of the ad revenue, paid monthly with a play report
- Your own spa, bar and restaurant offers on the same screens
- A veto over every advertiser, and the right to exclude competitors
- Remote monitoring and maintenance, handled by us
You do
- Provide power and Wi-Fi where the screens are
- Approve or veto the advertisers we propose
- Post your own offers from your phone, whenever you like
That is it. No ad sales, no design work and no IT for your team.
Who advertises here
Useful for guests. Paid for by the businesses around you.
Every ad points guests to something they are already looking for, so the screen works like a local guide.
Restaurants and bars
Places to eat and drink within walking distance.
Tours
City tours, boat trips and day trips.
Attractions
Museums, exhibitions and things to do.
Car sharing and transport
Car sharing, bike rental, taxis and transfers.
Shopping
Shops and services guests need during their stay.
Your own offers stay on screen. Spa treatments, the bar's evening menu, restaurant specials and late check-out run in the same loop as the ads.
Why advertisers want your lobby
Why advertisers pay to be in your lobby.
Hyperlocal reach and a budget that is not wasted. That is what makes your screens worth paying for, and what you share in.
- Hyperlocal: guests decide right hereYour guests choose where to eat tonight and what to do tomorrow while they stand in the lobby, often a few steps from the restaurant or tour that advertises.
- A better return on every euroOnline, about €13 of every €100 on location-targeted ads reaches a real person. Here the advertiser pays for a screen in front of exactly the people it wants, sold direct, with no auction and no bots.
- Proof of every playEvery play is logged with the screen and the time, to the second, so the advertiser sees what the money bought, and books again.
- €100spent on location-targeted adsTargeting built from IP addresses and location history, not where the person is now.
- €35reaches the right area29% lands outside the target area; up to 36% rides on location signals too poor to use.
- €13reaches a real personOf what is left, about 36 cents per euro survives ad-tech fees, bots and made-for-advertising sites.
An illustrative chain of two audits: Location Sciences, State of Location Advertising H1 2019 (500 million UK and US impressions); ANA Programmatic Media Supply Chain Transparency Study, December 2023.
Signed with a multi-location hotel group.
Our first hotel group with several locations has signed, and its screens are being set up. We never name the hotels we work with.
Illustration
Illustration
Fair questions.
What does it cost us?
Nothing. The software and support are free. We earn from the ads we sell and share that revenue with you.
Is there a long contract?
We start with a three-month pilot. Afterwards you see what your screens earned and decide whether to continue. The terms are agreed with you directly.
Can we still show our own content?
Yes. Your spa, bar, restaurant and guest information run in the same loop as the ads, and you can post a new offer from your phone in about 60 seconds.
Can we refuse an advertiser?
Yes. You see every advertiser before it goes live and can veto any of them. You can also exclude competitors, such as other hotels and booking platforms, from the start.
Which screens do we need?
We install the app on Android TV, Google TV and Fire TV screens, so most modern lobby screens work as they are. Older screens get a small player from us, and if you have no screens yet, we bring commercial-grade ones.
How long does it take to go live?
About five minutes per screen once we are on site, with power and Wi-Fi in place. Ads follow as soon as advertisers are booked and you have approved them.
Does the screen play sound?
No. It plays silently, so the lobby stays calm.
How much will we earn?
That depends on your guest numbers, the placements and the number of screens. On the call we give you an estimate for your hotel.
For advertisers
Want to reach hotel guests?
Travellers deciding where to eat, what to do and how to get around. Bring your own ad or have ours made, with proof of every play.
Next step
Let's look at your lobby.
Leave your number and we call you back within one working day.
Prefer to pick a time yourself?